Customer Story - AIG
AIG Drives Global High-Performance Culture with Customized Common Ground Training
AIG partnered with WILL Interactive to deliver customized, story-driven professional conduct training that aligns with its high-performance, global workplace culture. By tailoring Common Ground courses to AIG’s unique policies, languages, and regions, the program supports compliance, engagement, and ethical excellence across teams in over 70 countries.
Solution
Customized training aligned with AIG’s global culture
Scalable, multilingual courses for 70+ countries
Seamless LMS integration with admin-controlled customization
Company Size
25,000 employees
190 countries
Industry
Finance and Insurance
Impact
Empowering a global workforce with training that drives respect, compliance, and lasting behavior change
Project Overview
AIG partnered with WILL Interactive to implement a customized version of Common Ground Business—a harassment and abusive conduct prevention training program, tailored to meet the company’s global standards, compliance needs, and high-performance culture. With employees in over 70 countries, AIG required scalable, multilingual, and policy-aligned content that could be delivered seamlessly through their LMS. WILL worked closely with AIG’s Office of the Chief Counsel to customize scenarios, integrate corporate branding, and ensure content met regulatory requirements while remaining engaging and impactful. The partnership continues to evolve, with new global professional conduct courseware in development to support AIG’s workforce worldwide.
Key Highlights
- Collaborated with AIG legal and compliance teams to localize content, policies, and tone
- Customized scenarios and interface to reflect AIG’s branding, culture, and global diversity
- Delivered scalable, multilingual courses integrated into AIG’s LMS for global access and tracking
- Provided admin tools and ongoing support for content updates, localization, and course maintenance
The Need
For over 100 years, AIG has not only been a global leader in finance and insurance but a global leader of cross-cultural collaboration and respect within its workforce and the communities it serves. With $539B in total assets, ~190 countries served, and ranked 60th on the Fortune 500 list, it has built a high-performance culture through teamwork, diversity, and principled leadership.
AIG sought the best professional conduct training available on earth that could be easily customized to AIG’s culture, language, and policies. The training not only needed to be easy to field and meet compliance requirements across U.S. states, it had to be engaging and proven effective.
The Answer
AIG is not interested in workforce development that only checks a compliance box. Since 1919, AIG has been propelled by a high-performance workplace culture and driven by forward-thinking leadership.
AIG leadership chose WILL’s Common Ground Business harassment and abusive conduct prevention offerings to maintain their edge in sustaining respectful and collaborative teams across a global workforce. WILL’s story-based, interactive format is an immersive experience that places learning in a real-life context, driving increased retention and real behavior change.
Addressing What Matters for Their Business
Comprehensive Compliance Customized
Initially, WILL’s Common Ground Business 1 met AIG’s compliance requirements in all states while providing engaging and “sticky” learning, but AIG needed more than off-the-shelf. With a sprawling workforce in 70 countries and distinct company mindset, WILL Interactive worked with AIG’s office of the Chief Counsel to customize texts and scenario edits to suit AIG’s unique policies, language, and culture.
When it was time to create Common Ground Business 2, AIG consulted on scenario content and WILL again offered a customized version tailored to their culture.
WILL ensures that state-specific content is delivered to the appropriate audiences while also embedding AIG policies and procedures into courses that align with AIG’s branding, language, and professional standards. WILL’s ultra-accessible support team is always ready to collaborate and immediately implement necessary changes and AIG admins can also use course customization tools to edit course content themselves.
Global Needs, Global Solutions
To reach tens of thousands of team members on six continents, AIG needs the scalability and ease-of-use that comes with online learning. WILL’s solutions integrate seamlessly with AIG’s LMS, enabling their administrators to control how they monitor usage, confirm completion, and generate reports.
In addition to Common Ground Business 2 to satisfy requirements in all U.S. states and Canada, WILL Interactive has customized harassment and abusive conduct prevention courses for AIG in multiple languages and global configurations. A generic global version and a Latin America configuration have been fielded.
Continuing the Partnership
AIG and WILL are continuing to create positive workforce cultures across the globe with the development of a new professional conduct courseware.
Conducting focus groups and other research with employees representing six continents, course development is underway for a global professional conduct course.
The future course will be available in up to 15 languages and easily customized to anywhere on earth by local admins using WILL’s customization tools. Every office, anywhere on earth, can create a tailored learning experience suited to its unique needs.
The Results
AIG successfully rolled out customized Common Ground training to tens of thousands of employees across six continents, reinforcing its high-performance culture and global standards for respectful conduct. The interactive, story-based format has driven strong learner engagement and retention while meeting complex compliance requirements in the U.S., Canada, and globally. With seamless LMS integration, multilingual delivery, and tools for local customization, AIG now delivers a consistent yet flexible learning experience worldwide, empowering every office to build a culture of professionalism and accountability.
