Customer Story - Mercedes-Benz
Mercedes-Benz Drives Positive Culture with Training That Does More Than Check the Box
Mercedes-Benz didn’t want just another compliance course—they wanted training that drives real behavior change and reflects the excellence of their brand. Discover how they partnered with WILL to go beyond the checkbox and build a culture as strong as their reputation.
Solution
Custom, Branded Content
User-Friendly Platform for Admins
Seamless LMS Integration
Compliance Guarantee
Company Size
175,000 Employees
Industry
Automotive
Impact
Culture Change Through Compliant, Engaging Training
Project Overview
As one of the world’s most iconic luxury carmakers, Mercedes-Benz needed scalable, state-compliant training for thousands of U.S. employees—without sacrificing quality or ease of implementation. They partnered with WILL Interactive to deploy Common Ground Sexual Harassment Prevention, Workplace Violence Prevention, and Business Class Professional Skills courses that not only meet legal mandates but also promote a culture of professionalism and respect. With immersive, story-based learning, seamless LMS integration, and the flexibility to customize content to their brand and policies, Mercedes-Benz empowered its workforce with training that’s effective, engaging, and built to evolve.
Key Highlights
- Fully compliant with harassment and workplace violence training mandates in all 50 states
- Engaging, scenario-based courses that drive retention and real-world application
- Seamless integration with Mercedes’ LMS for easy tracking and reporting
- Custom-branded content with embedded policies, visuals, and videos
- Flexible, user-friendly platform with rapid support and self-editing capabilities
The Need
One of the world’s most recognizable luxury carmakers needs online training for thousands of US employees. Implementation and fielding must be hassle-free – easy to deploy and easy to track – and certain training must comply with mandated guidelines, which can differ from state to state.
The Answer
In its nearly one-hundred-year history, Mercedes-Benz has been at the cutting edge of automotive technology, and it chooses WILL’s Common Ground Sexual Harassment Prevention, Workplace Violence Prevention, and Business Class: Professional Skills offerings to gain the same edge in maintaining a respectful workplace.
Addressing What Matters for Their Business
Comprehensive Compliance and More
WILL’s Common Ground and Workplace Violence Prevention meet compliance requirements in all states while providing Mercedes’ employees with engaging and “sticky” learning. Business Class provides lessons and practical application of the interpersonal skills need to successfully implement a professional prevention mindset. The story-based, interactive format is an immersive experience that places learning in a real-life context, driving increased retention and real behavior change.
Flawless Integration and Reporting Come Standard
To reach thousands of team members, Mercedes needs the scalability and ease-of-use that comes with online learning. WILL’s solutions integrate seamlessly with Mercedes’ LMS, enabling their administrators to control how they monitor usage, confirm completion, and generate reports.A Customized Experience
WILL ensures that state-specific content is delivered to the appropriate audiences, while also embedding Mercedes’ policies and procedures into courses that visually align with the automaker’s branding. Mercedes enjoys the flexibility to make revisions on the fly – with the option to add, delete, or modify content (including custom graphics, photos, in-house videos, and links) as needed. WILL’s ultra-accessible support team is always ready to collaborate and immediately implement necessary changes, but Mercedes personnel can also use WILL’s intuitive platform to make changes themselves.
Going the Extra Mile
As a forward-thinking organization, Mercedes is not interested in training that just checks the compliance box – they demand more. WILL delivers experiences that challenge learners to do their part to create a healthy and positive workplace culture.
The Results
Mercedes-Benz successfully rolled out customized, compliant training to thousands of employees with minimal administrative lift. Employees reported high engagement and improved confidence in handling workplace challenges, thanks to WILL’s interactive, real-life scenarios. The training not only met regulatory requirements but also reinforced Mercedes’ commitment to a respectful, high-performing workplace culture.
