Customer Story - Ritchie Brothers
RB Global Builds a Safer, Stronger Workplace Meeting Worldwide Compliance
With a global workforce and complex compliance demands, RB Global needed more than off-the-shelf training—they needed a solution that could drive real behavior change. Discover how their partnership with WILL Interactive not only met international compliance standards but also transformed workplace culture across continents.
Solution
Customized Training
Real-Time Analytics
Compliance Guarantee
Company Size
7,900 Employees
Spanning 13 Countries
Industry
Industrial Equipment and Commercial Vehicle Auction
Impact
Improve Culture Through a Global Organization
Project Overview
With a global workforce spanning 13 countries, RB Global needed a harassment prevention solution that went beyond basic compliance to create real cultural impact. Partnering with WILL Interactive, they implemented Common Ground 2—a customized, scenario-based training program tailored to reflect their workplace realities and values. The solution enabled RB Global to meet diverse regulatory requirements while empowering employees to recognize and respond to inappropriate behavior in any setting.
Key Highlights
- Customized training aligned with RB Global’s branding and workplace scenarios
- Met compliance standards in all 50 U.S. states and over 20 countries
- Included bystander intervention modules for enhanced cultural impact
- Real-time tracking and reporting capabilities for global oversight
The Need
RB Global (NYSE: RBA), the parent company of Ritchie Bros., operates a diverse portfolio of marketplace brands that serve global industries including construction, agriculture, energy, and transportation. Through its auction sites in 13 countries and digital platform, RB Global provides solutions for buyers and sellers of commercial assets and vehicles worldwide.
With employees spread across auction sites, field teams, and corporate offices worldwide, keeping track of compliance requirements is a monumental task. The company needs a solution that addresses real-world challenges and promotes behavior change, not just box-checking.
The Answer
For harassment prevention, RB Global chose WILL Interactive’s Common Ground 2. Meeting RB Global’s most significant need, WILL built customized solutions so that every RB Global employee, no matter where they were based, met necessary compliance standards and fully understood RB Global’s values and policies.
RB Global also chose WILL’s Bystander Intervention training to meet specific compliance requirements where necessary.
Employing WILL Interactive’s platform, RB Global can now successfully track employees’ training progress and download customized reports. Meeting regulations in 50 states and over twenty of countries is now an easy, efficient process.
Addressing What Matters for Their Business
As a global marketplace operator, RB Global’s success depends on collaboration, trust, and a strong workplace culture. That trust extends to RB Global’s customers, who rely on the company to bring the right equipment to the right people. By providing employees with accessible, real-life tools for navigating inappropriate behavior, WILL and RB Global empowered them to foster safer, more inclusive environments—no matter where they work.
WILL’s Customized Common Ground Business 2 Course for RB Global Features
- Interactive, scenario-based learning grounded in actual workplace challenges
- RB Global's unique branding and corporate language
- A focus on retention and practical application, not passive learning
The Results
Through its partnership with WILL Interactive, RB Global delivered training that sticks, with content employees remember and apply. This training is easily tracked, meets worldwide compliance standards, and actively seeks to improve culture. RB Global considers WILL Interactive’s highly efficient training a strategic investment in its people, values, and long-term success.
