Customer Story - ROLEX
Rolex Makes Time for Quality Training
Rolex partnered with WILL Interactive to deliver engaging, compliant training that matches the brand’s high standards and commitment to workplace excellence. With scalable access, customizable content, and a focus on respect and collaboration, Rolex strengthened its culture while meeting state-mandated requirements.
Solution
Customized training with brand alignment
Scalable for 500+ employees
Integrated content on respect and collaboration
Company Size
14,000 employees
Industry
Retail
Impact
Elevated workplace culture and compliance with premium, tailored training for its U.S. team

Project Overview
Rolex partnered with WILL Interactive to implement a premium harassment and abusive conduct prevention training program that reflects the brand’s high standards of excellence. The initiative aimed to deliver a seamless, compliant, and engaging learning experience to more than 500 employees across the U.S., while giving administrators the tools to easily manage, customize, and track training. The training also supported Rolex’s broader goals of fostering respect, belonging, and collaboration in the workplace.
Key Highlights
- Delivered state-compliant, story-based harassment prevention training tailored to Rolex’s brand and policies
- Provided scalable access through WILL’s intuitive online learning platform
- Integrated A Brighter Tomorrow content to reinforce teamwork and inclusion
- Enabled admin-level customization, tracking, and reporting via a user-friendly dashboard
The Need
A legendary watchmaker seeks training that matches its exacting standards. More than 500 team members across the US need on-demand online access, and administrators need training that meets mandated requirements in multiple states. Leaders and administrators also require ease of implementation and tracking.
The Answer
Rolex demonstrates its commitment to a harassment-free workplace by choosing WILL’s Common Ground Business 2 harassment and abusive conduct prevention offering. The luxury brand enhances this training with two episodes from A Brighter Tomorrow on collaboration and teamwork.
Addressing What Matters for Their Business
Meeting Compliance Requirements and Enhancing a Culture of Respect
WILL’s Common Ground 2 presents a comprehensive, compliant learning experience in a story-based, interactive format that engages and entertains – leading to increased retention and behavior change. A Brighter Tomorrow builds on this experience with content that emphasizes the imperative of treating every team member with dignity and respect.

A Platform that Delivers
To reach hundreds of team members across the country, Rolex needs the scalability and ease-of-use that comes with online learning – and they need a platform that delivers flawlessly. Team members easily access their training via WILL’s learning platform, and administrators use an intuitive dashboard to monitor usage, confirm completion, and generate reports.
A Highly Tailored Experience
Every organization is unique, and WILL’s content is designed to be modular, providing maximum flexibility for organizations with specific requirements. Recognizing the need to address the concept of belonging, Rolex utilizes two of A Brighter Tomorrow’s seventeen episodes.
On the harassment prevention front, WILL ensures that state-specific content is delivered to the appropriate audiences, while also embedding Rolex policies and procedures into courses that visually align with the company’s branding. Rolex also enjoys the flexibility to make revisions on the fly – with the option to add, delete, or modify content (including custom graphics, photos, in-house videos, and links) as needed. WILL’s ultra-accessible support team is always ready to collaborate and immediately implement necessary changes, but Rolex personnel can also use WILL’s intuitive platform to make changes themselves
The Movement to Excellence
No part of Rolex’s employee experience can be anything less than inventive and superlative. Rolex demands more – and WILL delivers experiences that challenge learners to work toward a healthy and positive workplace culture.
The Results
Rolex successfully implemented a high-quality, customizable training experience that aligns with its gold-standard brand and values. Over 500 U.S.-based employees now have seamless access to engaging, compliant content via WILL’s intuitive platform, ensuring harassment prevention training meets state mandates and supports Rolex’s culture of excellence. The integration of A Brighter Tomorrow episodes further reinforces collaboration and respect across teams, while administrators benefit from flexible tools for content customization, tracking, and reporting, elevating both compliance and employee experience.
